Advertisers being courted by YouTube with video ads
April 23, 2007
Google has created a new advert format for its YouTube video sharing website.
Google revealed on Friday that broadcasters and other content producers are working with Google on 30-second “pre-roll” ads to appear before content is viewed on YouTube.
The ads will start appearing next year, and revenue will be shared between YouTube and the broadcaster.
A Google spokesman said that 2008 will see “real money coming in” from video advertising.
