Yes Google does get DoubleClick!

This just in…

After my post earlier today about the murmurs that Google would get DoubleClick approval I can now inform you that it’s happened!

That was quick! The FTC voted 4-1 in favour of the deal and concluded that the deal would not substantially lessen competition.

Well done Google! Look forward to seeing the first development come out of this partnership!

Posted by Steve E
Filed in advertising, doubleclick, Google, marketing, privacy

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