Dell to host Second Life press conference
November 14, 2006
Dell are apparently trying to seem all hip and in-touch by holding a press conference today in the virtual world Second Life.
Apparently this event is purely to announce their ongoing involvement inside Second Life, hardly breaking news as this has been talked about for months.
As Mike Arrington says on TechCrunch, this is hardly revolutionary and Dell should stick to what they are good at. I know they’ve had poor sales figures (or at least not as good as expected) lately, but jumping on every bandwagon is not the way to help yourself out of a rut.
I’m still convinces Second Life is a great place for brands to be involved but taking it as far as closed press conferences is a little extreme, I’d rather see them make an announcement to the real world once their activities in the virtual world become established.
Second Life to host Big Brother
November 7, 2006
I wouldn’t normally blog about Big Brother, I can’t stand the tv programme. It churns out wanabee celebs who really have no talent or anything interesting to offer me. I find the nations fascination in these people incredible, I have zero interest in knowing what they are all getting up to in that house.
But being a tech freak I am interested when Endemol (the production company behind Big Brother) announce that they are going to do a virtual version of the show in Second Life.
Fifteen international Second Life residents will occupy a glass house on the site, with each one being voted off over a month until a winner remains. The final contestant will receive a virtual island within Second Life. It’s said that contestants will spend up to 8 hours a day in the virtual world (sounds rather boring to me).
I find this interesting as it’s another example of a real world brand moving into the virtual world. I hope Endemol use this as a learning experience to broaden their knowledge of Second Life so that they can keep improving their integration with the virtual world. It’s such a good way to raise your profile, make yourself look cutting edge and expand awareness of your brand offering!
