There’s nothing like airing your dirty laundry in public. It’s not the best PR move but unavoidable when your as large and high profile as someone like Microsoft.

It’s come to light that internal execs emails at Microsoft have been published and the emails discuss the fact that Vista is a resource hungry OS, what the base system requirements should be and that it may have been released a little early, before a lot of PC manufacturers were really ready. You can read some of these here (from APC), and they certainly are enlightening and highlight the internal politics in an organisation that size.

Also, here’s a few other choice leaked emails (linked from Seattle PI) from Microsoft over the years.

Really interesting product launch from Google today! They’ve announced the resurrection of JotSpot (a company they bought some time back) in a new form as Google Sites.

Google Sites allows easy creation of collaboration based websites with wiki and team-site features. It’s tightly integrated into Google Apps allowing you to integrate spreadsheets, docs, calendars and other features into sites with uses such as intranets, extranet team sites and company portals.

Looks very cool and is a real alternative to Microsoft Sharepoint in my opinion. The video below gives a really good overview.

More details here on Google’s blog

Every click counts!

February 25, 2008

As we’ve all known for a long time measuring the success of online ad campaigns based on the last-click is not really representative of how engaging your advert or link is to users.

Finally Microsoft have announced a solution that may be the beginning of the end for these old advertising techniques.

Engagement Mapping will allow campaigns to be attributed to every click in the journey of a user, one suspects that means they will attribute percentages of sales to each click to end up with a weighted user journey.

This is good news and great progress but what is needed now is a tracking tool that will allow conversions to be tracked in this way across channels such as affiliates, paid search and banners and attribute sales correctly. Only then will online marketers really understand the ROI each channel is delivering.

MicroHoo updates

February 23, 2008

Some updates on the Microsoft-Yahoo approach:

Kevin Johnson, president of Microsoft Platforms and Services Division sent an internal email yesterday. The email was obviously designed to be leaked (and ended up on Microsoft.com after it got into the blogosphere) judging by the language in it and the mentions of looking after both companies employees in the event of the merger going ahead. Trying to stop people jumping off the ship? Or just a good PR exercise?

Yahoo are facing another lawsuit, this time from some pension funds who claim that by declining the Microsoft offer they are not returning value to shareholders and are actually risking their investments by dragging it out looking for other parties to strike a deal with.

Lastly, Sergey Brin has expressed his nervousness at the deal going ahead, saying that ‘when you start to have companies that control the operating system, control the browsers, they really tie up the top Web sites, and can be used to manipulate stuff in various ways. I think that’s unnerving’.

So no progress really, rumours still fly about Yahoo trying to find anyone else to deal with and Microsoft seem confident as ever that the deal will go through in the end.

Amazing news today that Microsoft are set to provide software blueprints on their website and promise not to sue developers who make use of them (for non-commercial purposes).

Have Microsoft grown up and realised that a closed environment is not the best for fostering innovation, something which Microsoft used to have in heaps but seems lacking lately?

Really good news for those working on online office solutions as interoperability should be much easier to proved. And great news for users as this could open up many opportunities to make software more accessible and open to all.

Interesting fact about the possible Microsoft-Yahoo merger. It turns out that 90% of Yahoo’s institutional investors also hold shares in Microsoft and most of them have more interest in Microsoft than in Yahoo.

That could mean that they are more interested in the deal going through than in securing a higher valuation for Yahoo.

It would be a real shame if shareholders decide the future of Yahoo. Times like this you need a strong CEO…

In a letter from Jerry Yang Yahoo have explained why they turned down the Microsoft bid. Is this just an attempt to appease them to prevent any further lawsuits (via Techcrunch)?

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