Steve Chen (one of the founders of YouTube) has posted on the Google Blog to clear up the details of the video id (read copyright protection) software they are trialling.

He again confirms the use of Audible Magic for helping identify the audio content of music partners like Warner Music, Sony BMG, and Universal. And goes on to describe the video system as one that extracts key visual aspects of uploaded videos and compares that information against reference material provided by copyright holders.

His post is in response to the press and blog stories about the video technology.

Bebo have announced that they are now going to use Audible Magic to check content for copyright. This makes them the third social network to use them after first MySpace and then YouTube announced it.

Audible Magic must be doing very well indeed out of all of this, I would imagine they are wishing lawsuits on websites that haven’t yet trialled their software…

Finally an announcement from YouTube that they will be testing video fingerprinting technology soon. This comes hot on the heels of their tests with Audible Magics audio identification software so it sounds like they may implement them both.

Apparently tests are going to begin with Time Warner and Walt Disney, so if they can get it right for these two media behemoths then hopefully that should satisfy the other media companies.

The technology should be available in approx a month for testing. I would imagine it’ll be rushed out as soon as they can to stop the incoming waves of lawsuits.

Google has created a new advert format for its YouTube video sharing website.

Google revealed on Friday that broadcasters and other content producers are working with Google on 30-second “pre-roll” ads to appear before content is viewed on YouTube.

The ads will start appearing next year, and revenue will be shared between YouTube and the broadcaster.

A Google spokesman said that 2008 will see “real money coming in” from video advertising.

Apparently Google is very near to launching a filtering service that would prevent copyright content from being uploaded to YouTube, CEO Eric Schmidt said yesterday.

The new system, which he called Claim Your Content, will automatically identify copyright material so that it can be removed. Judging from that it would seem copyright owners will have to go to YouTube to register and stake their claim to the content before it is removed, if I’m correct in that assertion that may not be enough for copyright owners.

Schmidt said that they are ‘very close’ to turning the functionality on…

Autonomy, the firm who make excellent search and data mining products have announced a new extension to their video search and management tool Virage. Virage Automatic Copyright Infringement Detection, or ACID for short, enables copyright owners such as broadcasters, production houses and publishers to maintain control of their Intellectual Property by automating the detection of illegal distribution of copyrighted material on the Internet.

Autonomy say: Using Autonomy’s unique Meaning-Based Computing, which includes patented image and audio analysis technology, and powered by the Intelligent Data Operating Layer (IDOL), ACID offers a fast, accurate and scalable method of detecting breaches of copyright, wherever they are located and whatever format they are in. By automatically detecting any rich media that infringes an organization’s copyright, Virage ACID eliminates the need for content owners to spend hours trawling through video sharing websites, or manually scanning p2p file contents.

This is perfect for media owners, this will actually watch the video footage for you and report back on whether it breaches your copyright or not. I’d imagine it’s going to act as a software agent that you can send off to scour the web for video that may be in breach. Takes me back to the days of Autonomys’ search agents symbolised by the dog (long time ago).

A very timely release if you ask me, and it’s bound to get some take up with the current hype around video copyright. Autonomys’ technology is already in use by the video search engine Blinkx. Perhaps YouTube should get Autonomy onboard to help negate their own failure to provide copyright protection?

Google have replied to Viacoms lawsuit and their lawyers letter to the press with their own letter to the editor in the Washington Post. Glad to see they don’t labour the point and make valid comments regarding DMCA safe harbour.

Still doesn’t see them out of the woods I reckon, there will be many more lawsuits in the lifetime of YouTube and these things can have a habit of dragging on and dirtying reputations.

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