April 23, 2007
Google revealed on Friday that broadcasters and other content producers are working with Google on 30-second “pre-roll” ads to appear before content is viewed on YouTube.
The ads will start appearing next year, and revenue will be shared between YouTube and the broadcaster.
A Google spokesman said that 2008 will see “real money coming in” from video advertising.
April 17, 2007
The new system, which he called Claim Your Content, will automatically identify copyright material so that it can be removed. Judging from that it would seem copyright owners will have to go to YouTube to register and stake their claim to the content before it is removed, if I’m correct in that assertion that may not be enough for copyright owners.
Schmidt said that they are ‘very close’ to turning the functionality on…
April 5, 2007
Autonomy, the firm who make excellent search and data mining products have announced a new extension to their video search and management tool Virage. Virage Automatic Copyright Infringement Detection, or ACID for short, enables copyright owners such as broadcasters, production houses and publishers to maintain control of their Intellectual Property by automating the detection of illegal distribution of copyrighted material on the Internet.
Autonomy say: Using Autonomy’s unique Meaning-Based Computing, which includes patented image and audio analysis technology, and powered by the Intelligent Data Operating Layer (IDOL), ACID offers a fast, accurate and scalable method of detecting breaches of copyright, wherever they are located and whatever format they are in. By automatically detecting any rich media that infringes an organization’s copyright, Virage ACID eliminates the need for content owners to spend hours trawling through video sharing websites, or manually scanning p2p file contents.
This is perfect for media owners, this will actually watch the video footage for you and report back on whether it breaches your copyright or not. I’d imagine it’s going to act as a software agent that you can send off to scour the web for video that may be in breach. Takes me back to the days of Autonomys’ search agents symbolised by the dog (long time ago).
A very timely release if you ask me, and it’s bound to get some take up with the current hype around video copyright. Autonomys’ technology is already in use by the video search engine Blinkx. Perhaps YouTube should get Autonomy onboard to help negate their own failure to provide copyright protection?
March 29, 2007
Google have replied to Viacoms lawsuit and their lawyers letter to the press with their own letter to the editor in the Washington Post. Glad to see they don’t labour the point and make valid comments regarding DMCA safe harbour.
Still doesn’t see them out of the woods I reckon, there will be many more lawsuits in the lifetime of YouTube and these things can have a habit of dragging on and dirtying reputations.
March 23, 2007
Rather than taking it like a behemoth, Microsoft has run away from the issue of video copyright and shut it’s Soapbox site for a couple of months. Soapbox is the Microsoft competitor to YouTube etc and is a fairly nice app although not getting the visits required to be any sort of threat. They’ve seen Soapbox fill up with copyrighted clips since it launched and with no protection and (so I’ve heard) a long winded method of taking down clips they’re seeking to improve.
Microsoft have signed up to the NBC/News Corp. deal and as such need to be seen to be making efforts to prevent piracy. There was a real risk that they could have been dumped from the deal if (like YouTube) they were found to be carrying large amounts of the media companies content.
So in reality it’s a sensible move which will prepare them for the coming distribution deal, however I can’t help feeling that they have wimped out by taking it offline rather than just releasing updates and keeping it accessible!
March 22, 2007
NBC and News Corp are expected to announce the impending arrival of a competitor to YouTube today. This has been in the offing for some time and is expected to be widely used across MySpace as a way to gain penetration fast. Shows such as Family Guy, 24 and The Office will be featured, these being some of the shows regularly taken down from YouTube that gain many viewers.
Will it be the killer? Personally I doubt it, YouTube has far broader appeal that just as a platform to watch TV on. It will however hurt YouTube in the market share department and could be the first and only real competition to emerge.
However, this strikes me as more of a competitor to Joost and the like than to YouTube!
*I don’t really think it’s a killer at all…
March 13, 2007
After lengthy negotiations over copyrighted clips on YouTube, Viacom has hit Google and YouTube with a lawsuit accusing the popular video-sharing Web site of “massive intentional copyright infringement” and seeking more than $1B in damages.
The lawsuit filed in the U.S. District Court for the Southern District of New York states that nearly 160,000 copyrighted clips of Viacom’s programming have been available on YouTube and that these have been viewed more than 1.5 billion times.
This seems like another disgruntled media giant trying to force Googles hand into coming up with a proper way to share revenue. I can’t see the case resulting in Google paying out, however it could result in a takedown notice being issued for all the offending clips.
If Google don’t get some form of copyright protection out the door along with an attractive revenue sharing scheme this could get very messy for GooTube as other media owners joing the current lawsuit bandwagon! This is the first really clear example of the troubles YouTube could bring to Google, all cases so far have been minor and easily settled, this one could be a little more tricky.
March 8, 2007
Mark Cuban has changed tack from pressuring Google on his blog to filing a subpoena in federal court in Texas now. Cuban, who famously said that the purchase of YouTube for $1.65bn was moronic, has now put his lawyers into the fray.
Cuban is a partner in Magnolia Pictures, a film distributor; Magnolia is demanding that YouTube/Google reveal details of users who uploaded clips of its movies. The subpoena demands the details be handed over by 20th March; Google has issued its standard silent response so far.
Cuban has made it clear the filing about making a point to Google. He told Reuters: “We don’t expect to get valid user information. If we do, we will contact them and ask them what induced them to upload content they don’t own.”
Probably the last thing Google needs right now is a subpoena from someone who’s not doing it to force their hand on an advertising deal. Where as Fox obviously subpoenaed them to force the issue of a partnership deal, Cuban seems to just be doing it to make life difficult for them.
March 8, 2007
The Turks have taken a dislike to a video posted on YouTube which showed Greeks criticising Turkey and insulting the Turkish flag. As Turkey receives it’s web access solely via ADSL from Turk Telecom it’s a pretty easy job to block it for the vast majority of the population.
This (as far as I know) is the first country to block it, but I wouldn’t be at all surprised to see nations such as China follow suit as soon as they find something they don’t like…