Is ‘Good Enough’ good enough?
September 1, 2009
This article on Wired talks about the increasing trend for tech companies to produce new products quickly and with fewer features. They say this is due to a demand from consumers to get access to new technology early and they’re willing to relinquish features in order to achieve that.
While the article is about tangible tech products this applies equally to the online world of web design and development. Too often I see companies striving to release the perfect, polished web site, app or piece of functionality and by the time it’s released into the wild it’s either no longer groundbreaking or it’s been done by someone else already. Being agile is important, iterating quickly and releasing early versions as soon as they offer value to users is the way to go particularly for e-commerce businesses. Amazon does this well, through a combination of an agile mindset and the great set of multivariate testing tools it has at its disposal. Get features to market quickly, test their effectiveness (really important) and iterate their development. Good enough really is ‘Good Enough’ if it’s adding value for your audience and making you more money. I can think of a few industries who could really do with adopting this mindset…
I spotted an interesting post from iCrossing via their Twitter account today. It’s about some rumours that are flying round the web on the topic of Google adding a breadcrumb trail beneath each search results on the SERPs. A grand idea and one that should help to give users an insight into the structure of your website before they even visit it (it’d be even better if each stage of the breadcrumb was clickable), however some site owners may not be so pleased.
How pleased they would be would depend on exactly how Google implemented something like this. If they can work out your site structure via the main sections, or via the page title (which would seem to be how the example on iCrossings blog shows it) then it will be a good thing for most site owners. But if they worked it out from directory structure (for example) that would cause a whole world of pain for site owners everywhere.
I think it’s most likely that this will be like Site Links (the links to main sections of a site that only appear under the ‘chosen few’ results that deserve it) and won’t be applied to all websites on the result pages. It does show the power of Google though as changes like this will always hurt somebody who has a legacy or large site and can’t afford to change it to optimise it for the new SERPs. A good reminder of why pragmatic design is so important when building a site, particularly when thinking about the structure and how that may work as your website grows over time (don’t forget your content plan)!
Architectural design that rocks my world!
August 20, 2009
I love design; from the minimal to the quirky, everything about it makes me happy, particularly the lines used and the use of space to define and complement design features. I also love architecture; it’s my dream to design my own home, using modern materials and methods to create a living space that’s truly unique. I also love Japan; I’ve been there twice, I long to go back, it’s probably the country where I’ve felt most at ease in all my travelling.
So I was delighted to stumble across the website of a Japanese architectural design firm today which displays examples of their designs and work within Japan. I think some of the structures are incredible and they tick all my boxes for something attractive, functional, modern and breathtaking. They’re so good I thought I’d share! A few example images from their site are below. Visit the Suppose Design Office website to see many more.
They do interiors too, just check out their website. Seeing the huge range of works undertaken by just this one agency makes me think Grand Designs is not as cutting edge as I used to believe (although I do love that program)…
Could we store our personal application data in the cloud?
August 18, 2009
Cloud based computing and data storage is something that I find fascinating. The whole concept of moving away from rigid hosting centres to a distributed system, where data just flows around the web and gets requested and added to by apps and services also in the cloud opens up so many possibilities. Where cloud based computing is going is anyones guess but this great article by Carl Hewitt on O’Reilly Radar gives makes a good assumption at where the storage of personal data could be going and identifies a lot of the issues that will arise around privacy and regulation (good read).

The interesting stuff on privacy etc aside, it was Carl’s description of personal ‘client’ clouds in particular that drew me to write about it. This is something I’ve been thinking of for a while; particularly with reference to the data that services like Facebook, Twitter, Delicio.us and Flickr store on my behalf. At the moment that data is hosted by each service provider in their choice of data centre and data from other services can only interact with it with the help of OpenAuth, Facebook Connect and other ID services I can subscribe to. What I’d really like to do is hold my data myself, perhaps in a client cloud, and make it accessible to the services I choose.
This led me to think; could services like Facebook and Twitter work on a cloud data model whereby they don’t host anything for you apart from basic identity mapping to enable you to log in? Once logged in your data would be accessed by the application (say Twitter for example) from your client cloud storage solution using an identity key so the experience wouldn’t change. As broadband speeds increase, storage becomes cheaper still and processing speeds go up this should be possible if the privacy issues could be overcome. Imagine being able to take real control over what data you leave behind and actually have the option to disclose data to applications to make them usable but then update that and keep it with you in your storage repository. Every user would have an API key for each web app allowing the services to continue to work when you’re not ‘online’ (although in this scenario you’re data is always online) so functionality wouldn’t be affected.
Of course Facebook and co. want your data to enable them to target their ads better. If we owned our data then we’d be able to allow them access to whatever pieces we wanted to release for advertising purposes. Happy with them being able to target you based on factors such as what sex you are and location but don’t want them to target you based on the last product you recommended? If you owned your data then that would be possible.
The ability to have all your data available to then share with other apps and mashups make this a very attractive proposition to me. I think we’ll begin to see web apps which leave the data on your hard drive soon (in fact there probably are some already), so how much longer till we take that a step further and put all our data in the cloud?
Could Twitter deliver destination advice and content?
August 17, 2009
Twitter is a source of many things; great content recommendations, trends, memes, geeky chatter, friendships and mindless drivel (40% mindless drivel according to Pear Analytics). Reading this post on how best to use Twitter by Chris Brogan made me think that it could have a future in destination advice and content.
Chris says he uses Twitter before he visits a city to find out who’s there, where they go and what’s good to do. I’ve used Twitter myself for just those reasons when I visited Japan in May and more recently on a trip to Texas. The information returned is pretty good just by using Twitter search but ask a question and you get even better recommendations and content.
I’m thinking that if Twitter could be mined for all the recommendations people make for things in a certain location and a positive/negative sentiment filter be applied to it you’d actually have a pretty good service for travellers. Concierge service in 140 characters anyone? Trust would obviously be an issue but it wouldn’t surprise me (or others here and this article from Chris Brogan again is worth reading on reputation) to see Twitter launching some sort of reputation filter in the future which when combined with sentiment will open up mining of Twitter content to many more uses. Tapping Twitter in a way that delivers the nuggets of information held within in a usable format with sentiment and reputation considered is something I’ve yet to see from any ‘trend’ tool. Does such a thing exist yet?
Photos from the Airbourne airshow in Eastbourne, Sussex
August 17, 2009
Recently I treated myself to my first digital SLR camera, a Canon EOS450D (or Rebel XSi for those in the U.S.). I’m getting to grips with it at the moment, learning all the various settings, which is really interesting compared to my old point and shoot. On Sunday we went to the Airbourne airshow at Eastbourne in East Sussex and of course I took my camera. It’s a great annual event that features the likes of the Red Arrows, a Eurofighter, aerobatic displays and classic WWII fighters. Here are a few of my better shots that I’ve cropped down to blog size. Warning, large images (hence only showing the first on the blog index).






