Old media driving online marketing spend

September 14, 2006

A report out yesterday by Veronis Suhler Stevenson shows that traditional (old) media companies are contributing to the growth of online and mobile spend more than the pure online players.

It’s about time they got in on the act and it’s great to see this increase! It bodes well for the online world as a whole as media spend is one of the main contributors to the growth of the web.

Read more about the communications spend report.


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