Push changes to Pull

September 19, 2006

I was thinking today about the way portals used to bang on about ‘Push’ technology as the next big thing. Who remembers a service launched in about 1998 which was a ‘personalised’ (I use that term lightly) homepage which pushed content to it’s users? I can’t for the life of me remember the name of the thing, all I can remember is it didn’t last long! (Although something in the back of my brain says it may have actually been something built into early Netscape browsers…)

Now with so much content available and technologies such as RSS available to us we all pull whatever content we choose and these kind of sites have become aggregators rather than a platform to push their chosen content to us.

I guess in some ways we are still pushed to, as we can’t choose which articles of an RSS feed to receive in most cases.

Anyone remember the site? If you do, please post a comment!


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