Paid search only slightly better converting that organic

September 27, 2006

Good report from Websidestory about the difference in conversion rates for paid versus organic search.

Obviously paid comes out as the top converting method, but whats a little surprising is quite how well organic search is converting for the studies participants. I’d imagined natural to be quite a bit lower based on the higher traffic levels we experience through organic than paid, but on specific terms (compared across paid and organic) paid proved to be on average only 9% better at converting.

Paid search had an average conversion rate of 3.4% while organic search averaged 3.13%.

Sadly we don’t convert at 3.13% on anything but our brand related terms at the moment due to having an antiquated booking system to deal with…

More info from Websidestory here


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