News Corp buy Milkround Online

October 2, 2006

Murdoch’s News Corporation have announced the purchase of Milkround Online the UK based job website for graduates and young people. A source has said that the cost was around £20 million. It seems this is a good fit and will allow News Corp to reach a younger job market than before.

The graduate aspect is a really good fit for the Times newspaper website as they do specials to help graduates find jobs.

Where this acquisition could really come into it’s own of course would be if it is integrated with MySpace (which of course News Corp own too). News Corp bought a stake in Simply Hired earlier this year and integrated it’s features into MySpace so we could see the same happen with Milkround.

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