Yahoo trialing mobile pay-per-click

October 4, 2006

Interesting to hear today that Yahoo have started a trial of mobile pay-per-click advertising with 100 selected advertisers on their mobile web services. As this trial progresses they say they will be adding more advertisers.

Ii will be really interesting to see how this pans out and how successful it proves to be. Google has been aggressively partnering with mobile firms but has yet to launch any paid search activities on the small screen.

It may work well if there is some kind of quality check to ensure that the ads are relevant to the keywords, but if not I for one would not want to have to scroll through a load of irrelevant adverts just to get to the real search results!

It may be an idea for them to try an interstitial page while the search is compiling the results displaying an appropriate advert?

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