Outdoor advertising, Japanese style

October 17, 2006

Ping Mag (one of my favourite places to go for inspiration) has an article showing innovative ways the Japanese are advertising at train stations.

Well worth checking out to see what some thinking outside the box can do for you. Beats the UK’s boring advertising on public transport!

Some lessons could also be learnt by online advertisers as this shows that adverts need not all be the same and how highly visible advertising can actually enhance an experience instead of detracting from it (as does so much online advertising).

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