Dell to host Second Life press conference

November 14, 2006

Dell are apparently trying to seem all hip and in-touch by holding a press conference today in the virtual world Second Life.

Apparently this event is purely to announce their ongoing involvement inside Second Life, hardly breaking news as this has been talked about for months.

As Mike Arrington says on TechCrunch, this is hardly revolutionary and Dell should stick to what they are good at. I know they’ve had poor sales figures (or at least not as good as expected) lately, but jumping on every bandwagon is not the way to help yourself out of a rut.

I’m still convinces Second Life is a great place for brands to be involved but taking it as far as closed press conferences is a little extreme, I’d rather see them make an announcement to the real world once their activities in the virtual world become established.


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