New online travel design book

January 25, 2007

It’s not very often I find a book that while being of interest from a web point of view also refers directly to the industry I am a part of. ‘Designing Emotions in Online Travel‘, published by Sotopia, seems from the extract to be a really relevant read for anyone from designers to strategists in the online travel world.

It’s been written by some usability experts (which always bodes well for me) and touches on the methods by which we can convey the emotion involved in a travel research/booking process to the user through a web experience. It’s highly pertinent to me at this time when I am assessing the potential for a redesign of our front end. Being able to give the user the same emotional experience they get by flicking through the pages of a brochure or stepping into a travel agent is vitally important (and something many of the online travel agents neglect completely).

Needless to say I’ve ordered my copy.


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