YouTube to share the wealth

January 28, 2007

YouTube have announced their intention to begin sharing advertising revenue with the users who have uploaded videos. Google announced a deal back in October to do a similar thing with select publishers of videos (blogged about here), but this is the first time it’s been on offer to everyone who uploads.

Chad Hurley, speaking to the BBC, said that his team was working on a revenue-sharing mechanism that would “reward creativity”. The system would be rolled out in a couple of months, using a mixture of adverts, including clips shown ahead of the actual film.

Obviously this offer applies only to full copyright owners. So this could make some publishers a lot of money, film studios who upload trailers could stand to make fairly large sums through this kind of deal. This may be another step to keep the lawyers from the door…

Chad also said at the WEF in Davos that YouTube was currently working on “audio fingerprinting” technologies to identify copyrighted material. I’m still waiting for news on the possible Neven Vision integration I blogged about a while ago… The new audio fingerprinting should be released in the next month or two.

The revenue sharing deal could be the final death knell for the less popular Revver which has offered a share of profits to uploaders since they launched. There will be far more money to be made on YouTube with it’s 70 million users a month than on Revver for budding directors.


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