Viacom tell YouTube to ‘take it down’

February 2, 2007

Viacom have told YouTube to take down all of its content. This raises a big question around the ability of YouTube’s management team to build lasting relationships with big media, from where it gets most of it’s content.

Viacom had been in months of negotiations with YouTube and Google to try to come to a deal around content. Viacom owns brands such as MTV, Nickelodeon and Comedy Central which it says account for more than 100,000 video clips on the YouTube site, which had generated more than 1.2bn video streams.

Apparently the break down is over disputes about splitting advertising revenues. Viacom execs are also frustrated that YouTube has failed to implement a copyright checking system, as it had previously promised.

Maybe YouTube’s announcement that it would share the wealth is not enough for Viacom?

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