Google Earth gets Adsense

February 5, 2007

Google Earth is now becoming yet another bastion of advertising in the online world. You can now view Adsense adverts attached to pushpins. Google AdWords customers can now place sponsored local ads inside Google Earth. The new feature lets advertisers place contact details and a logo on a map marker in the 3D environment.

Google emailed it’s customers saying:
Advertise on Google Earth
If you’ve created Local Business Ads in your AdWords accounts, they’ll now appear on Google Earth in addition to Google Maps. Advertising a hotel in Lake Louise? A neighborhood cafe in Paris? Google Earth users across the globe can zoom in on your business. Don’t forget to add a customized icon to make your ad stand out.

A sensible edition you might think, but as Earth is much more about leisure than actually being a tool for finding locations it may alienate some users (although I’m sure it won’t deter the majority).


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