YouTube killer* to be announced soon!

March 22, 2007

NBC and News Corp are expected to announce the impending arrival of a competitor to YouTube today. This has been in the offing for some time and is expected to be widely used across MySpace as a way to gain penetration fast. Shows such as Family Guy, 24 and The Office will be featured, these being some of the shows regularly taken down from YouTube that gain many viewers.

Will it be the killer? Personally I doubt it, YouTube has far broader appeal that just as a platform to watch TV on. It will however hurt YouTube in the market share department and could be the first and only real competition to emerge.

However, this strikes me as more of a competitor to Joost and the like than to YouTube!

*I don’t really think it’s a killer at all…

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