Froogle no longer…

April 19, 2007

Google has renamed it’s Froogle price comparison product search tool to Google Product Search. The reasons are supposed to be because the brand (Froogle) never took off.

I reckon there’s more than just a name, the results from Product Search will be integrated into normal search and I’d expect to see a much broader selection of products available now. Could this be the first step towards Google launching the long awaited Troogle that the travel industry has been so scared of? I reckon Google Travel Search is only a short way off, I’d expect it to be a direct competitor for the TravelSupermarket and Kelkoo types but without the CPC costs and funded by adverts from Adwords. Integrate it with Maps and the Plus Box and it could kill the other price comparison sites off very quickly (if they wanted to).

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