Advertisers being courted by YouTube with video ads

April 23, 2007

Google has created a new advert format for its YouTube video sharing website.

Google revealed on Friday that broadcasters and other content producers are working with Google on 30-second “pre-roll” ads to appear before content is viewed on YouTube.

The ads will start appearing next year, and revenue will be shared between YouTube and the broadcaster.

A Google spokesman said that 2008 will see “real money coming in” from video advertising.

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