Google the most powerful brand of 2007!

April 23, 2007

Microsoft has been knocked off the top spot of the most powerful brands list by Google. The ranking from Milward Brown Optimor shows the most powerful brands and it’s aim is to show the value a brand is expected to generate for its owner in the future.

It’s the second year in a row that a tech company has beaten the household names such as Coca-Cola and Wal Mart. It’s yet another indication of just how all pervasive Google is.

The 10 most powerful global brands of 2007 plus value are:

  1. Google – $66.4bn
  2. General Electric – $61.9bn
  3. Microsoft – $55bn
  4. Coca-Cola – $44.1bn
  5. China Mobile – $41.2bn
  6. Marlboro – $39.2bn
  7. Wal-Mart – $36.9bn
  8. Citi – $33.7bn
  9. IBM – $33.6bn
  10. Toyota – $33.4bn

The 10 most powerful UK brands of 2007

  1. Vodafone
  2. HSBC
  3. Tesco
  4. M&S
  5. Royal Bank of Scotland
  6. Barclays
  7. BP
  8. Asda
  9. Standard Chartered Bank
  10. Lloyds TSB

Quite surprised by the UK brands that Vodafone is top considering they have consistently underdelivered to me and caused me to change my mobile service provider!

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