CBS to buy Last.fm!!
May 30, 2007
Last.fm claims 15 million users and it’s a great service that I use regularly. I’m surprised that such a large media company is buying them to be honest as I’d always assumed they may be sucked into another social site (MySpace or Facebook’esque) as that was where I really saw the value.
Changes have been afoot at CBS for a while as it trys to keep up with the new-media revolution. They’ve gone from an ethos of creating programming to trying to reach out to the broadest audience possible. “We see it as a chance to get new eyeballs — or in this case earlobes,” said a CBS executive.
Great for all the guys at Last.fm if it’s true and I’m sure the initial investors are rubbing their hands with glee!