Claim back your content!

May 31, 2007

Attributor is a new service that to me is very interesting. Attributor is a technology platform that allows publishers to claim their content, discover and understand how and where it is being used and profit from its distribution through content management and licensing. They’ve just announced their first customer as the Associated Press, which is a great first client to win!

Attributor has indexed 13 billion Web pages (Wow!) and says that it can digitally fingerprint any publisher’s content and report back where it appears on the Web.

This is a really smart business idea and one that is sure to reap the rewards of their innovation! I’m particularly interested as I’ve heard a rumour that it may not just run through their index looking for content but may also spider the web actively hunting down copyright breaking websites.

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