The new metrics

June 5, 2007

Nielsen Ratings is soon to release it’s new metrics for websites. This is in response to the concern over using just pageviews (which has been the metric of choice for advertisers up to now). With developments such as AJAX, pageviews are not as relevant as they once were.

‘Total’ web statistics will include measures such as the total number of minutes users spend on a site, pageviews and more.

I’m hoping this will also include interaction with web pages as that is the only true way (that I can think of) to measure the usage of AJAX applications where the screen refreshes without loading a new page.

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