Travel Adwords campaigns going north??
June 5, 2007
In recent weeks our Adwords campaign has increased in cost a fair bit. This is without any major changes to the campaigns, all of which have been running nicely and costing very similar amounts month-on-month. The conversion rate hasn’t dropped much but the cost has increased a lot!
I’m wondering what’s causing this? Has competition increased that much in the last couple of months that we should be seeing this kind of increase? Or is our agency missing a trick and not optimising the campaign to their usual effectiveness.
I’m going to deep dive the data over the next week or so to see if anything has gone awry, but I’d appreciate any insights from anyone who has any ideas or experience (especially from the travel industry) of the same?