TripAdvisor goes even more social

June 15, 2007

TripAdvisor, the hugely successful travel review community site has launched some new features which take it into the realms of the social network and moves it further away from simply being a site made up of forum posts and reviews (although the e-commerce aspect is also strong).

They’ve released a feature allowing you to import a network of travellers from all the major email services (Gmail, Hotmail, AOL, Yahoo and Outlook contacts import). This allows you to create a network of travellers who can help you plan your trips with advice and reviews, link up with people you are travelling with or who may be going to your destination and prioritises content from your network in your search results.

This could be really powerful! Especially since they have launched the travel map application for Facebook, perhaps the next step is to allow you to connect automatically across the TripAdvisor and Facebook networks, create Facebook groups and import TripAdvisor content??


One Response to “TripAdvisor goes even more social”

  1. Anonymous Says:

    It does look powerful. They are not the first to do it. TripConnect had the network applied to travel first, then there’s igougo and that are very community oriented. I do wonder whether facebook will choose a partner for this (and other verticals).

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