Yahoo flash the cash

June 21, 2007

News out today that Yahoo have bought the college sports website for an undisclosed amount. Is this an example of them just desperately trying to play catch up by buying anything popular? Or is this a shrewd move given the possibility of MySpace coming into the fold? would make a nice addition to a social networking feature and would give them access to a huge community of college goers (and sports fans) which is something Facebook have sewn up so far. Maybe Jerry is already having an impact, although this has of course been planned for a while!


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