Yahoo flash the cash

June 21, 2007

News out today that Yahoo have bought Rivals.com the college sports website for an undisclosed amount. Is this an example of them just desperately trying to play catch up by buying anything popular? Or is this a shrewd move given the possibility of MySpace coming into the fold?

Rivals.com would make a nice addition to a social networking feature and would give them access to a huge community of college goers (and sports fans) which is something Facebook have sewn up so far. Maybe Jerry is already having an impact, although this has of course been planned for a while!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: