More DoubleClick deal resistance

July 3, 2007

More trouble for Google. A consumer group in Germany (BEUC) has launched a formal protest against the deal to buy DoubleClick claiming it may have a negative impact on the selection of content available to consumers and to privacy.

It’s likely that this may force the EU’s anti-trust authority to investigate. Usually that would only happen on competition grounds, but this protest seeks to make privacy an issue that could bring that sort of investigation into effect.

Google really is in the firing line these days. It will be interesting to see how this impacts their business and whether they can get the DoubleClick deal through. They need to as it’s hindering their progress in the online advertising market now, they need the deal done asap so they can release new platforms to get back ahead of competitors.

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