The end of the page view as we know it…

July 10, 2007

Neilsen/NetRatings has announced it will lower it’s weighting given to rankings based on the longtime industry yardstick of page views and begin tracking how long visitors spend at websites. It has added both ‘Total Minutes’ and ‘Total Sessions’ metrics to NetView, its syndicated Internet audience measurement service.

This is to counter the problems their measurements encouter with rich applications using AJAX etc which allow users to interact with websites and services without reloading pages.

This has been coming for a while and I look forward to seeing the shake up in the rankings based on their metrics. I can think of a few sites that should benefit (due to users interacting with single pages for some time) and I can also think of a few sites that should suffer (due to users clicking around blindly and then leaving).


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