Will Google get DoubleClick?

July 18, 2007

Very interesting paper here written by Scott Cleland investigating why he believes the FTC will block the Google – DoubleClick acquisition.

It’s well worth delving into when you have time as it goes into quite a lot of detail about the current landscape of the major web players.

Google really need to get this sorted asap or they are going to risk falling behind other players who have managed to get their acquisitions through.

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