Great virals of our time #1

July 19, 2007

I’ve decided that every time I come across a great piece of viral marketing I will post it up here. Viral is one area of digital marketing that I find fascinating. The effect a good viral can have is quite staggering, from massive acquisition of potential customer details to generation of huge brand buzz, and big brand who hasn’t yet at least investigated viral is missing out!

Here’s a great example from Carlsberg. It plays off the Coke & Mentos video virals really well and while not about acquisition, it will get many eyeballs and generate huge brand awareness for them. It’s also pretty damn clever!

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