Google Adwords going behavioural

August 1, 2007

Gigaom mentions an experiment by Google into behavioural targeting for it’s Adwords product. It’s an attempt to increase the relevance and offer a more tactical solution to existing customers.

I’m looking forwards to seeing the next installment as this would be a hugely powerful tool for us. We’re big users of Adwords and anything we can do to increase relevance for our customers will be massively helpful in increasing our ROI.

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