Google can’t get no satisfaction

August 14, 2007

For the second consecutive year, Google has slipped in the rankings of a US consumer satisfaction survey. This year they’ve slipped so far they actually come below Yahoo!

According to the American Consumer Satisfaction Index, Yahoo’s customer satisfaction score rose by 4% to 79, while Google fell by 3.7% to 78. Other search engines measured in the rankings were Ask.com, which posted the biggest increase to score 75, making it equal with MSN.com. AOL dropped by 9% to record a satisfaction score of 67, making it the biggest loser in the survey.

Foresee Results who run the survey said that it is an indicator of the financial success of a business in the wider marketplace and reckon that the next year could show a turnaround for Yahoo. Music to Jerry Yang’s ears I’m sure, they could do with some new found success!

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