Viewdle, a visual search that works?

September 18, 2007

Creating a visual search engine that can find video (or images) of people is a bit like the holy grail (highly desirable but tricky to get your hands on). Now along comes a company called Viewdle, who are one of the start-ups at the Techcrunch 40 event at the moment. Viewdle quote themselves as a ‘facial recognition powered digital media platform for easily indexing, searching & monetizing video assets’. Quite a powerful thing if they get it working right. Perhaps YouTube should buy them (seeing as Google have yet to make real use of Neven Vision technology).

Viewdle comes out of Reuters Labs and there’s a demo up and running which looks pretty cool. It shows how many times someone appears in clips and how long they feature (demo link here for Angelina Jolie). I’m hoping that as it comes from Reuters it should stack up commercially as I’m sure they’ll have used this on their own archives.


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