Creating a Facebook ad network? Best of luck and better be quick!!
October 1, 2007
Rumours are flying about that Facebook is planning it’s own ad network and will end up killing off all the start-ups currently offering those services with Facebook.
It’s natural for Facebook to have the desire to own this itself. After all, the data that’s so attractive to all these start-ups is sitting on their servers and should be under their control, the fact that they opened the doors and let everyone have access won’t matter in their eyes, they can easily shut the pretenders out.
Could be the end of many start-ups working on the best way to integrate ads into Facebook and target them according to the content of profiles.
Of course, Facebook does currently have a deal with Microsoft so they could also be seen as a loser if Facebook do build their own network out.