Word of mouth is the best way to sell!!
October 4, 2007
So what is the most powerful selling tool available to us to market with on the web these days? I often think that the most trusted recommendation (or advert) is another person and it seems I’m not the only one. Nielsen have completed a survey asking consumers what their most trusted form of advertising is, the results are not surprising:
|To What Extent Do You Trust the Following Forms of Advertising?|
|Recommendations from consumers||78%|
|Consumer opinions posted online||61%|
|Email I signed up for||49%|
|Ads before movies||38%|
|Search engine ads||34%|
|Online banner ads||26%|
|Text ads on mobile phones||18%|
So, as suspected consumer reviews have leapt into the lead as the most trusted form of advertising. Word of mouth is still king, time for all in online travel to bite the bullet and add reviews to their sites? Maybe, but control will be important so as not to show yourselves in a bad light!