YouTube get’s some content identification technology out! (at last…)

October 16, 2007

At long last Google has announced the launch of some technology on YouTube which aims to protect copyright holders. Called YouTube Video Identification, the system does what Google has been promising to do since June, giving content owners the power to block copyrighted clips as they’re uploaded to the popular video-sharing service.

Of course, Google’s post on their blog avoids the mention of ‘blocking’ content and focuses instead on how publishers can ‘manage’ their content ‘proactively’. They also mention all the other steps they have taken to allow content to be managed on YouTube:

  • Our strict repeat-infringer policy, which has been in place since our launch, terminates accounts of repeat infringers based on DMCA notices.
  • We take a unique “hash” of every video removed for copyright infringement and block re-upload of that exact video file prospectively.
  • We require a 10-minute limit on the length of content uploaded to the site.
  • We provide content owners with an electronic notification and takedown tool, to help them more easily identify their material and notify us to take it down with the click of a mouse.
  • We also publish copyright tips for users in plain English and clear, prominent messaging at the time of user upload.

Great propaganda guys… Here’s the details from the YouTube site. Will this be enough to fend off the copyright subpoenas? I think it probably will. This kind of proactive filtering approach is exactly what was needed to secure YouTube from the lawyers. Hopefully Google will continue to evolve this technology and stay ahead of the game with it, so securing YouTube’s future and allowing them to focus on the more important issues of monetising the video sharing site.


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