Click fraud in paid search is rising

October 24, 2007

Click fraud, the bane of every marketer who deals with paid search, is currently sitting at around 16% of the clicks you may be receiving. The average rate is 16.2% and can be significantly higher on content networks.

The average rate was 13.8% a year ago and 15.8% last quarter so it is rising quite fast:

The average rate of click fraud on content networks such as Google Adsense or Yahoo Publisher Network has risen more sharply:

The graphic below shows a threat map for where click fraud can be generated:

So why this continuing rise? Well as it’s coming from content networks I can only guess that it may be being generated by rogue publishers and bloggers who are auto-generating extra clicks on their sites in order to raise their income. This kind of practice could really be affecting your bottom line and giving you a falsely inflated CPA (cost per acquisition) on your paid search campaigns.

Well worth keeping an eye on! And if, like me, you have a large campaign under your remit then contact your agency asap to check that you are receiving any rebates the search engines such as Google provide.

Thanks to Marketing Vox.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: