Google outshines ITV in advertising war

October 30, 2007

Google has now overtaken ITV1 as the biggest recipient of advertising revenue in the UK according to the Times.

It’s been coming for a while as Google have been raking in the pounds as they expand their advertising into other sectors and functions. Google are expected to overtake the whole of ITV plc by the end of 2008.

What would make this interesting is the Doubleclick deal. The deal has just been approved by the Australian competition regulator, a first step for Google to get the deal as a whole approved. Now it just remains for the U.S. and EU regulators to okay it. The addition of Doubleclick revenue to Google’s advertising coffers could make it one of the biggest recipients of ad revenue in the world!


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