Where tour operators and suppliers are gaining in online travel sales
November 23, 2007
I blogged yesterday about the PwC report on travel distribution and how suppliers such as airlines and hotels are gaining market share back from the large online travel agencies. I know have a link to the report which I thought I’d share.
Pleasing to me is the fact that the first graph in the report shows tour operators also growing share slightly (as I mentioned yesterday). I believe that share will grow further in the next two years as tour operators play technology catch up and decommission old reservation systems and legacy problems.
The pressures’ on for the online travel agencies! Expedia, Opodo watch out! Not that I think aby tour operator is going to seriously compete with them on scale but we could definitely make things difficult for them in some destinations and niche areas.