EU to look into targeted web advertising

November 26, 2007

Reuters reports that the EU is planning to look into targeted web advertising with increased scrutiny. They’re concerned about the increasing risk to privacy and protection of data that some of the new advertising developments bring with them. The Article 29 working party will be looking into the issues, that’s the same working party who got Google to limit the amount of time it stores web searches to 18 months.

This potentially doesn’t bode very well for companies like Facebook. Their new beacon advertising system is getting enough scrutiny from users, the last thing they need is someone official looking into it too. This also doesn’t bode too well for the Google-DoubleClick acquisition.


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