Facebook caves to Beacon criticism

November 30, 2007

The NY Times is reporting that Facebook has retreated on it’s Beacon advertising idea. Instead of auto populating your news feed with information about your purchases on participating sites (unless you opt out on that retail site), they’re providing a one-click way to opt out of Beacon altogether.

This is what the users have been looking for and should appease them. 50,000 people signed a petition against this.

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