Seasonal web traffic increases continue to grow

November 30, 2007

I blogged the other day about the increases being seen by retail websites on Black Friday, Nielsen reported an increase of 10% year-on-year. I wrote that I still expect a 15-20% increase in web traffic year-on-year for the online travel industry in our peak booking months of January and February.

Well, Hitwise have been looking at the web traffic figures for Cyber Monday (another traditionally busy online shopping day) and they’re reporting an increase of 26% year-on-year.

Now that’s really encouraging for the online travel peak period. Travel sites tend to see the same if not more year-on-year growth than retail sites. A lot of this growth is down to the increase in web users every year as more people get online and begin to trust e-commerce as a way to make purchases. In travel that growth tends to be more pronounced.

That said, I’m still sticking with my prediction although erring more towards the higher end at 20%. Is your infrastructure ready to cope with it yet??

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