Facebook tracking everyone!

December 4, 2007

Even if you’re not a member…

Beacon is raising privacy concerns left right and centre! It’s becoming a bit of a thorn in the side of Facebook and could help increase the backlash that they will face through their continued advertisation (is that a word? Maybe it should be!). There are already reports of some advertisers pulling out of using the system, worries about how Beacon tracks users without them opting in and now it seems they may be receiving data on anyone whether a member of Facebook or not.

PC World is carrying a story about the results of investigations into the Beacon system by some security researchers. They’ve found that even if you don’t have a Facebook account or your account is deactivated you will still be tracked on any Beacon third-party sites and your data sent back to Facebook. Quite what happens to that data we don’t know, but one would imagine that it sits on their servers hoping you will sign up so they can identify your cookie and serve ads to you.

It’s all getting a bit big brother. Facebook appear to have monetisation as their mantra now, where as they started off being useful they are gradually becoming surplus to requirements!

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