Microsoft buys Multimap

December 12, 2007

Breaking news (courtesy of the Guardian); Microsoft have bought mapping provider Multimap for an undisclosed sum.

Great move on Multimaps behalf. They must be finding life hard with all the new mapping entrants so an exit must be right up their street! In fact Nielsen shows they only have a 1.4% reach compared to Google Maps 21.4%.

Strangely though, Microsofts own it’s Live Maps solution which gets seven times as many unique users as Multimap anyway. That said Multimap do have some great functionality and talented guys (I nearly agreed to work for them many years ago)!

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