Top five viral videos of 2007
December 13, 2007
According to viral marketing specialist Go Viral.
- Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. Views on YouTube 5M+
- Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. Views on YouTube 3.4M
- Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. Views on YouTube 3.2M
- Blendtec – Will it Blend? launched online in July. Views on YouTube for the whole Will It Blend series 20M+, iPhone version scored 2.7M views
- Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen. Views on YouTube 2.6M
All fantastic examples of creativity and viralness being used to gain massive brand exposure!