Top five viral videos of 2007

December 13, 2007

According to viral marketing specialist Go Viral.

  1. Cadbury – Gorilla Drummer, launched online in August; agency: Fallon. Views on YouTube 5M+
  2. Smirnoff – Green Tea Partay, launched online in August; agency: JWT, New York. Views on YouTube 3.4M
  3. Ray-Ban – Catch Sunglasses, launched online in May; agency, Cutwater. Views on YouTube 3.2M
  4. Blendtec – Will it Blend? launched online in July. Views on YouTube for the whole Will It Blend series 20M+, iPhone version scored 2.7M views
  5. Lynx/Axe – Bom chicka wah wah, launched online in May; agency BBH, Copenhagen. Views on YouTube 2.6M

All fantastic examples of creativity and viralness being used to gain massive brand exposure!

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