Online sales for travel slowing?

December 14, 2007

According to Logan Tod at the Travel Trust Association Conference last week (via Travel Weekly) annual growth in online sales is slowing and forecast to fall to 5% a year by 2010. Last year saw a 15% growth rate, this year is more likely to be 12%.

This is entirely understandable in my opinion. We’ve experienced such huge growth lately due to the influx of web users and increasing confidence among consumers in security and trust of websites. It’s natural that it can’t continue to grow at the same rate anymore.

I expect our growth to continue though due to the massive improvements we are making to our site. Keep adapting and optimising your online offering and this slow down in growth may well not affect you at all!

Of course there may well be more growth to be had as consumers move away from travel agents, and the shift to the web from Viewdata for agents themselves may help keep growth higher.


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