Online retails shoppers mostly satisfied with their experience

December 20, 2007

Nielsen has released a report which details the satisfaction of online shoppers during the last few weeks Christmas rush.

Apparently 82% of online shoppers said they either very satisfied or somewhat satisfied with their online purchase experience. The top ten destinations all scored over 80% so should be very pleased with themselves.
Highly commendable that a site with the volume of visitors that Amazon receives does so well, testament to the hard work they put into their user experience.

Let’s hope the travel industry can do as well in January!


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