Yahoo making smart move on mobile?

January 7, 2008

Yahoo has announced a new developer platform for their Yahoo Go mobile web service. The new platform is being set up to enable developers and publishers to mobilise their services quickly, at high quality and low cost, across hundreds of devices.

This is a very different approach to Google’s who are launching a whole mobile operating system (Android) with the help of many partners.

Yahoo’s system aims to build on the success of Yahoo Go and allow developers to tap into multiple phone manufacturers and carriers much more easily. It probably won’t have the flexibility to be able to create as sophisticated an application as you can on Android but it may well have the Facebook effect and allow developers to create simple apps with viral qualities which could prove very successful.


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