Google’s market share still rising

January 9, 2008

Hitwise have released some new figures (found via Marketing Charts) which show that Google managed to account for 66% of all U.S. searches during the four weeks up to the 29th December.

It seems we’re set for another year of Google domination in the search engine market. I can’t see anyone making a dent in their market share for quite a while (although the Microsoft/FAST deal may make things interesting eventually).

Another interesting stat from the report is that the travel sector has received 22% more traffic from Google from December ’06 to December ’07 and a 12% increase in traffic from search engines in general.

This shows that for those of us in online travel the search engine is still going to be the major source of qualified traffic. Time to shift that banner spend into something more lucrative like paid search!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: